Web Audience Measurement
Audience Measurement, Web Analytics, Internet Access
978-613-8-99935-5
6138999355
68
2012-01-14
29.00 €
eng
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Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Web Audience Measurement (WAM) is an audience measurement and website analytics tool that measures Internet usage in India. The system, a joint effort of IMRB International and Internet and Mobile Association of India surveys over 6000 individuals across 8 metropolitan centers in India and tracks a variety of metrics such as time-on-site, exposure, reach and frequency of Internet usage.WAM uses audience measurement and is a continuous tracking panel study that provides cross sectional data on Internet usage segmented by gender, SEC and location. This panel-based approach uses metering technology, design for an Indian context that tracks computers.
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