Bookcover of Personal Branding
Booktitle:

Personal Branding

Branding, Solomon Burke, Don Brash

String Publishing (2012-01-14 )

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ISBN-13:

978-613-8-99084-0

ISBN-10:
6138990846
EAN:
9786138990840
Book language:
English
Blurb/Shorttext:
Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Personal branding is, for some people, a description of the process whereby people and their careers are marked as brands. It has been noted that while previous self-help management techniques were about self-improvement, the personal branding concept suggests instead that success comes from self-packaging. Further defined as the creation of an asset that pertains to a particular person or individual; this includes but is not limited to the body, clothing, appearance and knowledge contained within, leading to an indelible impression that is uniquely distinguishable. The term is thought to have been first used and discussed in a 1997 article by Tom Peters.
Publishing house:
String Publishing
Website:
http://www.betascript-publishing.com
Edited by:
Jules Reene
Number of pages:
120
Published at:
2012-01-14
Stock:
Available
Category:
General Social sciences
Price:
1,380.99 NT$
Keywords:
Branding, Personal, Solomon, Burke, Don, Brash

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