Bookcover of NEW BRAND IDENTITY
Booktitle:

NEW BRAND IDENTITY

The new corporate communication

Our Knowledge Publishing (2021-06-09 )

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ISBN-13:

978-620-3-77176-3

ISBN-10:
6203771767
EAN:
9786203771763
Book language:
English
Blurb/Shorttext:
Why would a company, after many years, want to change its graphic appearance? The answer cannot fail to take into account the important role that visual identity plays in communicatingbrand identity to the public and the continuous evolution of markets, consumer demands and needs and the need for companies to keep up with the times. We will analyze the processes of corporate communication innovation in expansion on new markets adapting to modernization processes through a more creative, cross-media and efficient corporate communication by communicating to customers a project that represents the unique value of the brand by studying a communication that is adaptable to different cultural contexts. The second aspect will be the analysis of the processes of renewal of the language of the executive class (storytelling and chat bots) to crossmediality with a focus dedicated to 'iter that the company can follow to relaunch its brand on social networks and that with the challenge of globalization is adapted to the new market of communication.
Publishing house:
Our Knowledge Publishing
Website:
https://sciencia-scripts.com
By (author) :
Anita Valentina Fiorino
Number of pages:
52
Published on:
2021-06-09
Stock:
Available
Category:
Other
Price:
39.90 €
Keywords:
new brand, communication, Company

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