Bookcover of Marketing Communications & Branding for Pharmaceutical Products
Booktitle:

Marketing Communications & Branding for Pharmaceutical Products

Big Pharma, Big Brand, Big Picture

LAP LAMBERT Academic Publishing (2018-02-27 )

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ISBN-13:

978-613-7-43665-3

ISBN-10:
6137436659
EAN:
9786137436653
Book language:
English
Blurb/Shorttext:
The purpose of this book is to highlight and evaluate the importance of building a strong brand via effective marketing communications within the lifecycle of the pharmaceutical products. Developing a strategic roadmap of messages instead of mass promotion will ensure the gradual build-up of a brand. The best way to achieve this balance is by taking responsibility to the public to act in an ethical manner. Creating a strong brand is not so far away for the pharmaceutical industry which is directly related to public health. The important thing is to be able to build and maintain a trust-based relationship with their stakeholder. Some key information in this book will guide you through the process of building strong brand for both prescription and non-prescription drugs.
Publishing house:
LAP LAMBERT Academic Publishing
Website:
https://www.lap-publishing.com/
By (author) :
Merve Memisoglu
Number of pages:
56
Published at:
2018-02-27
Stock:
Available
Category:
Advertisement, marketing
Price:
57.08 S$
Keywords:
Marketing Communications, OTC, Pharmaceutical Marketing, prescription drugs, Over-the-counter drugs, Pharmaceutical branding

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