Bookcover of Marketing Audit and Performance: A Case of Parastatals
Booktitle:

Marketing Audit and Performance: A Case of Parastatals

Marketin Audit and Performance

LAP LAMBERT Academic Publishing (2013-09-29 )

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ISBN-13:

978-3-659-46595-6

ISBN-10:
365946595X
EAN:
9783659465956
Book language:
English
Blurb/Shorttext:
This book attempts to highlight the influence of Marketing Audit on Performance using Parastatals as a case. Specifically, it outlines the contributions of Marketing Environment Audit, Marketing Organization audit, Marketing Strategy Audit and Marketing Functions Audit. The book draws from a scientific research conducted on one of the parastatals in Kenya - Kenya Power. It is a very useful resource to both undergraduate and post-graduate students as well as scholars and practitioners in the Marketing field.
Publishing house:
LAP LAMBERT Academic Publishing
Website:
https://www.lap-publishing.com/
By (author) :
Bonventure Onyango Odote, Wyckliffe Otieno Robby
Number of pages:
128
Published at:
2013-09-29
Stock:
Available
Category:
Advertisement, marketing
Price:
54.90 €
Keywords:
Marketing Audit, Marketing Strategy Audit, Marketing Environment Audit, Marketing Function Audit, Marketing Organization Audit

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