Globalization of Chinese Companies
A Study of the Global Strategies and Characteristics
of Chinese Telecommunications Companies
978-3-639-07252-5
3639072529
100
2011-09-02
49.00 €
eng
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Over the past 30 years, China has enjoyed the longest
and most rapid economic development in history. As
part of that phenomenon, Chinese companies such as
Lenovo, Huawei and Haier have in recent years
increasingly stepped up their internationalization
efforts in order to compete globally. Despite the
huge business impact and future implications, there
is little academic literature on globalization trend
of Chinese companies from a corporate strategic
perspective, since most of the existing literature
derives from a macro-economic standpoint. This book
therefore provides a pioneering and refreshing
analysis of the global corporate strategies and
development of two of the largest Chinese companies
(Huawei & ZTE), in one of the most fast-paced
industries (telecommunications). Using a proven
analysis framework, key characteristics of the
globalization strategies of Chinese companies were
identified and analyzed. This book aims to shed some
light on corporate strategies of Chinese companies
with global aspirations, and should be especially
useful to senior executives in multinational
companies, or anyone else interested in understanding
Chinese corporate behavior and global strategies.
https://morebooks.de/books/gb/published_by/vdm-verlag-dr-mueller/3/products
International economy
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