Bookcover of Feasibility Study on Life Insurance Market of Pakistan
Booktitle:

Feasibility Study on Life Insurance Market of Pakistan

New Insurance ACT and its impact on Insurance market in Pakistan

LAP LAMBERT Academic Publishing (2014-02-20 )

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ISBN-13:

978-3-8484-2658-4

ISBN-10:
3848426587
EAN:
9783848426584
Book language:
English
Blurb/Shorttext:
New Insurance Act-2000 in Pakistan requires that no insurance firms can cater to both segment (life and non life) under one company. The immediate impact of this law is that firms operating both segments under one roof have to separate them. IGI is one of the pioneer in insurance business in Pakistan and it serves both segments under single entity hence a need arises to assess marketing feasibility for the launch of IGI life as a separate entity from IGI’s general insurance business. In this book, we conducted a feasibility study for IGI to lunch operation of life insurance as separate entity. Our feasibility study includes study of product mix, consumer behavior, marketing strategy and financial analysis. Our findings suggest IGI to lunch life business
Publishing house:
LAP LAMBERT Academic Publishing
Website:
https://www.lap-publishing.com/
By (author) :
Mohammad Abdur Rob Dewan, Mohammad Ali
Number of pages:
176
Published at:
2014-02-20
Stock:
Available
Category:
Law, Occupation, Finances
Price:
114.32 S$
Keywords:
Pakistan, consumer behaviour, Marketing Mix, Life Insurance market

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