Bookcover of Discounts as a Marketing Tool in Fashion E-commerce (Russia & Sweden)
Booktitle:

Discounts as a Marketing Tool in Fashion E-commerce (Russia & Sweden)

LAP LAMBERT Academic Publishing (2017-03-20 )

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ISBN-13:

978-3-659-82676-4

ISBN-10:
3659826766
EAN:
9783659826764
Book language:
English
Blurb/Shorttext:
Discounts as a marketing tool for attraction and retention of customers in e-commerce through the example of a comparative analysis of the specificity of fashion e-shops in Russia and Sweden. The author opens many marketing secrets and gives recommendations for new players on the Russian and Swedish online fashion markets. This book consists many useful pictures, schemes and tables with data of analysis.
Publishing house:
LAP LAMBERT Academic Publishing
Website:
https://www.lap-publishing.com/
By (author) :
Elena Ilicheva
Number of pages:
68
Published at:
2017-03-20
Stock:
Available
Category:
Advertisement, marketing
Price:
23.90 €
Keywords:
communication, customer, discount, e-commerce, fashion retail, online marketing, Russia, SALE, Sweden

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