Bookcover of Destination Branding
Booktitle:

Destination Branding

Customer Expectations From A Branded Destination

LAP LAMBERT Academic Publishing (2013-05-23 )

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ISBN-13:

978-3-8465-9083-6

ISBN-10:
3846590835
EAN:
9783846590836
Book language:
English
Blurb/Shorttext:
Tourism industry is a blooming segment in which competition is increasing to attract more visitors. On the other hand, with the modernization of people’s life the necessity of a vacation has become an important part of life. The concept of Destination Branding offers countries a framework in which they can differentiate themselves from other destinations offering similar experiences. This study highlights a range of factors which tourists would prefer when selecting a destination. This also portrays a diverse range of activities which will create Cox’s Bazar -A Brand for Bangladesh. Cox’s Bazar is the world’s longest natural sandy sea beach. With proper branding activities this destination can be branded and the tourist preferences for a satisfying destination can be highlighted.
Publishing house:
LAP LAMBERT Academic Publishing
Website:
https://www.lap-publishing.com/
By (author) :
Rahma Akhter
Number of pages:
60
Published at:
2013-05-23
Stock:
Available
Category:
Advertisement, marketing
Price:
39.90 €
Keywords:
Brand Equity, customer satisfaction., place marketing, place branding

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