Bookcover of Branding and Corporate Identity
Booktitle:

Branding and Corporate Identity

A Practical Approach of Brand Management Under the Consideration of Corporate Identity Aspects

VDM Verlag Dr. Müller (2008-11-05 )

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ISBN-13:

978-3-639-09333-9

ISBN-10:
363909333X
EAN:
9783639093339
Book language:
English
Blurb/Shorttext:
Successful branding and brand management are two of the most difficult challenges brand managers are facing, nowadays. In oder to create a brand which lives up to expectations, brand strategy, brand identity, brand experience and brand protection have to be well thought out and subsequently implemented and monitored by brand mangeres. In this context the development and integration of a corporate identity is essential for successful branding. The concept of corporate identity tries to create a wholistic image of a company by using the fields of corporate design, corporate communication and corporate behaviour.
Publishing house:
VDM Verlag Dr. Müller
Website:
http://www.vdm-verlag.de
By (author) :
Wasmuht Barbara
Number of pages:
108
Published at:
2008-11-05
Stock:
Available
Category:
Advertisement, marketing
Price:
77.42 S$
Keywords:
Marketing, Branding, Corporate Identity, Brand Management, corporate communication, brand strategy

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