Bookcover of Airline Brand Loyalty: A case study involving the three airlines
Booktitle:

Airline Brand Loyalty: A case study involving the three airlines

LAP LAMBERT Academic Publishing (2018-08-20 )

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ISBN-13:

978-613-9-88831-3

ISBN-10:
613988831X
EAN:
9786139888313
Book language:
English
Blurb/Shorttext:
The general object of this study is to explore the airline brand loyalty. The primary objective of this study is to explore the nature of consumer loyalty and its major determinants with respect to the three airlines - SAS, Norwegian and Widerøe; analyze the data concerning relationships between consumers' attitude, habit, satisfaction and loyalty and identify the differences concerning attitude, habit, satisfaction, loyalty and factors (service, safety, comfort, luggage allowance and bonus) among the three airlines. Further, it confirms various constructs extracted from the extensive review of literature. A structured questionnaire was used to collected data from travelers at Alta airport. The items of this questionnaire were adopted from previous studies but modified accordingly. Three airlines travelers survey were conducted among the population of Alta airport. The data for this study were collected verified structured questionnaire from sample of 198 travelers from local and international travels.
Publishing house:
LAP LAMBERT Academic Publishing
Website:
https://www.lap-publishing.com/
By (author) :
Basant Raj Shrestha
Number of pages:
92
Published at:
2018-08-20
Stock:
Available
Category:
Other
Price:
54.90 €
Keywords:
customer loyalty, Attitude, Habit, Satisfaction, loyalty, Service, Safety, comfort, luggage allowance, bonus, SAS, Norwegian and Widerøe

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