- Social sciences, law, economics
- Economics
- Advertisement, marketing
- A moment to give, no moment to take
- Bookcover of A moment to give, no moment to take
- Booktitle:
-
A moment to give, no moment to take
A mixed-methods study on volunteer tourism marketing
LAP LAMBERT Academic Publishing (2014-08-06 )
eligible for voucher
- ISBN-13:
978-3-659-52026-6
- ISBN-10:
- 3659520268
- EAN:
- 9783659520266
- Book language:
- Blurb/Shorttext:
- Social marketing might be applied to promote volunteer tourism as findings carried out by the mixed-methods study reported in this book. One of the findings of the qualitative stage showed that motivations in volunteer tourism were considered (a) taking/receiving, (b) giving, and (c) taking/receiving and giving (TRG) motivations. Further, in the qualitative stage, exploratory factor analysis showed that participants in volunteer tourism were motivated by taking/receiving and giving motivations. It means that motivation in volunteer tourism should be considered as multi-variables. Furthermore, when these findings were included in a full model (with other variables included attitude and subjective norm) tested by confirmatory factor analysis, the giving motivation variable retained whereas the taking/receiving motivation was otherwise.
- Publishing house:
- LAP LAMBERT Academic Publishing
- Website:
- https://www.lap-publishing.com/
- By (author) :
- Usep Suhud
- Number of pages:
- 404
- Published at:
- 2014-08-06
- Stock:
- Available
- Category:
- Advertisement, marketing
- Price:
- 151.18 S$
- Keywords:
- Volunteer Tourism, social marketing, taking.receiving and giving motivation, Structural Equation Model
