Bookcover of A moment to give, no moment to take
Booktitle:

A moment to give, no moment to take

A mixed-methods study on volunteer tourism marketing

LAP LAMBERT Academic Publishing (2014-08-06 )

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ISBN-13:

978-3-659-52026-6

ISBN-10:
3659520268
EAN:
9783659520266
Book language:
English
Blurb/Shorttext:
Social marketing might be applied to promote volunteer tourism as findings carried out by the mixed-methods study reported in this book. One of the findings of the qualitative stage showed that motivations in volunteer tourism were considered (a) taking/receiving, (b) giving, and (c) taking/receiving and giving (TRG) motivations. Further, in the qualitative stage, exploratory factor analysis showed that participants in volunteer tourism were motivated by taking/receiving and giving motivations. It means that motivation in volunteer tourism should be considered as multi-variables. Furthermore, when these findings were included in a full model (with other variables included attitude and subjective norm) tested by confirmatory factor analysis, the giving motivation variable retained whereas the taking/receiving motivation was otherwise.
Publishing house:
LAP LAMBERT Academic Publishing
Website:
https://www.lap-publishing.com/
By (author) :
Usep Suhud
Number of pages:
404
Published at:
2014-08-06
Stock:
Available
Category:
Advertisement, marketing
Price:
93.90 €
Keywords:
Volunteer Tourism, social marketing, taking.receiving and giving motivation, Structural Equation Model

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