Product choices through online comments: A process modeling kitap kapağı
Kitap başlığı:

Product choices through online comments: A process modeling

LAP LAMBERT Academic Publishing (2018-10-08 )

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ISBN-13:

978-613-9-92403-5

ISBN-10:
6139924030
EAN:
9786139924035
Kitabın dili:
İngilizce
Özet:
This book presents a conceptual insight regarding how consumers' online product comments/ reviews are evaluated by potential consumers for various poduct choices. It also explores on various links among antecedents which lead consumer to be zeroed on a specific product. Moreover, it presents why it is useful to seek online comment before making product choices though product ratings are available. This is a first kind of attempt to explore on the links of content of online comments with fusion category product. Thus, have important implications for researchers, scholars, customers, website makers, and marketers.
Yayınevi:
LAP LAMBERT Academic Publishing
Websitesi:
https://www.lap-publishing.com/
Yazar:
Dr. Neelkamal Gogna
Sayfa sayısı:
124
Yayın tarihi:
2018-10-08
Hisse:
Mevcut
Kategori:
Reklam, pazarlama
Fiyat:
54.90 €
Anahtar kelimeler:
Product reviews, perceived helpfulness, perceived credibility, product choice, Consumer Buying Behaviour

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