Life Insurance Corporation (LIC) of India-Consumer Aspect kitap kapağı
Kitap başlığı:
Life Insurance Corporation (LIC) of India-Consumer Aspect
LAP LAMBERT Academic Publishing
(2016-07-22
)
kupun için uygun
ISBN-13:
978-3-659-92701-0
ISBN-10:
3659927015
EAN:
9783659927010
Kitabın dili:
İngilizce
Özet:
Indian life insurance policy segment is very difficult to understand because it is driven by emotions,feelings and combined decision by family. It is a very complex consumer behaviour. Consumers are prosumers today because they demand more. So for business growth it is essential to understand the consumer behaviour. LIC of India is in the threshold of change which is the demand due to intense competition.