Customer Experience as a strategic differentiator kitap kapağı
Kitap başlığı:

Customer Experience as a strategic differentiator

Research in the retail banking industry

LAP LAMBERT Academic Publishing (2011-05-24 )

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ISBN-13:

978-3-8443-9656-0

ISBN-10:
384439656X
EAN:
9783844396560
Kitabın dili:
İngilizce
Özet:
Services and retail organisations are searching for the sustainable strategic differentiator in their industries. Research has shown that focusing on the total customer experience can lead to this differentiation and competitor advantage. Organisations need to understand their customers, what their deep needs and wants are, how to measure the total customer experience and what the expectations of customer are.
Yayınevi:
LAP LAMBERT Academic Publishing
Websitesi:
https://www.lap-publishing.com/
Yazar:
Adri Drotskie
Sayfa sayısı:
340
Yayın tarihi:
2011-05-24
Hisse:
Mevcut
Kategori:
Reklam, pazarlama
Fiyat:
79.00 €
Anahtar kelimeler:
Services Marketing, customer experience, strategic differentiator

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