Обложка Sustainability Driven Service Innovation
Название книги:

Sustainability Driven Service Innovation

A Case Study of Changzhou BRT System

GlobeEdit (2014-08-26 )

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ISBN-13:

978-3-639-79387-1

ISBN-10:
3639793870
EAN:
9783639793871
Язык Книги:
Английский
Краткое описание:
Along with the rapid economic development and the improvement of living condition, the number of automobiles has increased rapidly. To resolve the traffic increasing related problems and create a sustainable public transport system, it is essential to invest the resources based on the social, economic and environmental perspectives. Then it is important to understand how the sustainability concept influences the transport-related decision making, which results in an innovative way to optimize the service operation process, especially in a newly industrial city. Rather than goods-dominant logic, the present work would adopt the service-dominant logic as the key construct to assess the service innovation in the public transit service to understand whether or how the customer could identify the value within the service process.
Издательский Дом:
GlobeEdit
Веб-сайт:
https://www.globeedit.com
By (author) :
Chaoren Lu
Количество страниц:
108
Опубликовано:
2014-08-26
Акции:
В наличии
Категория:
Управление бизнеса
Цена:
49.90 €
Ключевые слова:
service innovation, Sustainable public transport, BRT system, Changzhou, sustainability, Value creation, value network

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