Обложка Project business as a strategic choice
Название книги:

Project business as a strategic choice

A theoretical and empirical study of project marketing

LAP LAMBERT Academic Publishing (2010-06-03 )

Books loader

Omni badge имеющий право на ваучер
ISBN-13:

978-3-8383-6116-1

ISBN-10:
3838361164
EAN:
9783838361161
Язык Книги:
Английский
Краткое описание:
Project business is a vital and rather new subject which needs more theoretical corpus and concepts validated by research. It is essentially different from traditional trade with goods and services and therefore requires organizational readiness as well as a new management approach. The contents of a project can vary from abstract and intangible design to concrete engineering and construction tasks. The discontinuity of project business and the uniqueness and complexity of each individual project make the marketing and delivery of projects a challenge to the firms involved. This book offers a comprehensive validated model of project marketing and identifies some key factors which influence success in project business.
Издательский Дом:
LAP LAMBERT Academic Publishing
Веб-сайт:
https://www.lap-publishing.com/
By (author) :
Karin Holstius
Количество страниц:
116
Опубликовано:
2010-06-03
Акции:
В наличии
Категория:
Реклама, маркетинг
Цена:
49.00 €
Ключевые слова:
project marketing process, Internationalization, key success factors

Books loader

Рассылка

Adyen::amex Adyen::mc Adyen::visa Adyen::cup Adyen::unionpay Paypal CryptoWallet Банковский перевод

  0 продуктов в корзине
Редактировать корзину
Loading frontend
LOADING