Обложка Product choices through online comments: A process modeling
Название книги:

Product choices through online comments: A process modeling

LAP LAMBERT Academic Publishing (2018-10-08 )

Books loader

Omni badge имеющий право на ваучер
ISBN-13:

978-613-9-92403-5

ISBN-10:
6139924030
EAN:
9786139924035
Язык Книги:
Английский
Краткое описание:
This book presents a conceptual insight regarding how consumers' online product comments/ reviews are evaluated by potential consumers for various poduct choices. It also explores on various links among antecedents which lead consumer to be zeroed on a specific product. Moreover, it presents why it is useful to seek online comment before making product choices though product ratings are available. This is a first kind of attempt to explore on the links of content of online comments with fusion category product. Thus, have important implications for researchers, scholars, customers, website makers, and marketers.
Издательский Дом:
LAP LAMBERT Academic Publishing
Веб-сайт:
https://www.lap-publishing.com/
By (author) :
Dr. Neelkamal Gogna
Количество страниц:
124
Опубликовано:
2018-10-08
Акции:
В наличии
Категория:
Реклама, маркетинг
Цена:
54.90 €
Ключевые слова:
Product reviews, perceived helpfulness, perceived credibility, product choice, Consumer Buying Behaviour

Books loader

Рассылка

Adyen::diners Adyen::jcb Adyen::discover Adyen::amex Adyen::mc Adyen::visa Adyen::cup Adyen::unionpay Adyen::paypal Paypal CryptoWallet Банковский перевод

  0 продуктов в корзине
Редактировать корзину
Loading frontend
LOADING