Обложка Marketing Audit and Performance: A Case of Parastatals
Название книги:

Marketing Audit and Performance: A Case of Parastatals

Marketin Audit and Performance

LAP LAMBERT Academic Publishing (2013-09-29 )

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ISBN-13:

978-3-659-46595-6

ISBN-10:
365946595X
EAN:
9783659465956
Язык Книги:
Английский
Краткое описание:
This book attempts to highlight the influence of Marketing Audit on Performance using Parastatals as a case. Specifically, it outlines the contributions of Marketing Environment Audit, Marketing Organization audit, Marketing Strategy Audit and Marketing Functions Audit. The book draws from a scientific research conducted on one of the parastatals in Kenya - Kenya Power. It is a very useful resource to both undergraduate and post-graduate students as well as scholars and practitioners in the Marketing field.
Издательский Дом:
LAP LAMBERT Academic Publishing
Веб-сайт:
https://www.lap-publishing.com/
By (author) :
Bonventure Onyango Odote, Wyckliffe Otieno Robby
Количество страниц:
128
Опубликовано:
2013-09-29
Акции:
В наличии
Категория:
Реклама, маркетинг
Цена:
341.48 R$
Ключевые слова:
Marketing Audit, Marketing Strategy Audit, Marketing Environment Audit, Marketing Function Audit, Marketing Organization Audit

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