Обложка It's a jungle out there
Название книги:

It's a jungle out there

A consumer behaviour oriented book on how restaurant owners can utilise online discount concepts properly

LAP LAMBERT Academic Publishing (2014-06-19 )

Books loader

Omni badge имеющий право на ваучер
ISBN-13:

978-3-659-41406-0

ISBN-10:
3659414069
EAN:
9783659414060
Язык Книги:
Английский
Краткое описание:
The ongoing financial crisis has affected people and companies alike, and the restaurant industry is no different. Born from the restaurant owners’ fear of dwindling turnover, several different online discount concepts, led by Groupon and an army of “deal of the day” sites, have emerged. While many restaurant owners have embraced the promotion value these concepts represent, it seems that just as many have criticised them and accused the discount concepts of cannibalising the industry. Furthermore, the many different concepts and companies battling over the consumers’ wallets make it extremely difficult for the restaurant owners to know which type of concept is best suited for their needs – or whether collaborating with one is even the best solution for them. It is therefore the goal of this book to map the different concepts and companies, and analyse them and their offerings in order to be able to guide restaurant owners in Copenhagen to make the best decisions for their businesses.
Издательский Дом:
LAP LAMBERT Academic Publishing
Веб-сайт:
https://www.lap-publishing.com/
By (author) :
Ketil Skotte
Количество страниц:
88
Опубликовано:
2014-06-19
Акции:
В наличии
Категория:
Реклама, маркетинг
Цена:
54.90 €
Ключевые слова:
business, food, Restaurant, consumer studies, discount concepts, marketing, consumer behavior

Books loader

Рассылка

Adyen::amex Adyen::mc Adyen::visa Adyen::cup Adyen::unionpay Paypal CryptoWallet Банковский перевод

  0 продуктов в корзине
Редактировать корзину
Loading frontend
LOADING