Обложка Innovation Management in SME`s
Название книги:

Innovation Management in SME`s

The Perspective of a Sales Manager

AV Akademikerverlag (2014-07-14 )

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ISBN-13:

978-3-639-64121-9

ISBN-10:
3639641213
EAN:
9783639641219
Язык Книги:
Английский
Краткое описание:
The field of innovation requires a deep knowledge and understanding of the market and the customers. Therefore this book tries to elaborate how SME's can reduce the additional risks and challenges they have to face compared to big corporation. It tries to clarifies question such as what the most important resources for developing innovations are. Based on already existing literature a well-functioning, success-oriented innovation process for SME's is being developed. To complete those, the roles of both, marketing department and sales department, are being clarified.
Издательский Дом:
AV Akademikerverlag
Веб-сайт:
http://www.akademikerverlag.de/
By (author) :
Magdalena Farbowski
Количество страниц:
112
Опубликовано:
2014-07-14
Акции:
В наличии
Категория:
Мировая экономика
Цена:
32.90 €
Ключевые слова:
Innovation, SMEs, Sales Management, innovation process

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