Обложка How To Use Facebook to Create Virtual Brand Communities?
Название книги:

How To Use Facebook to Create Virtual Brand Communities?

GlobeEdit (2014-07-10 )

Books loader

Omni badge имеющий право на ваучер
ISBN-13:

978-3-639-49785-4

ISBN-10:
3639497856
EAN:
9783639497854
Язык Книги:
Английский
Краткое описание:
During the past few years, many books and articles have treated the subject of virtual communities as plausible solution to a demanding and unpredictable consumer. However, few authors have investigated this phenomenon in the context of an epoch where social networking site Facebook dominates the online world. Thus, this book explores through the postmodern lenses, the potential of building virtual brand communities on the hosting platform Facebook. Combining theories from three different areas, this investigation systemizes a series of theoretical and practical aspects related to the companies’ pressing need of entering Facebook. It should be particularly of interest for Communications and Marketing professionals, but also to anyone else who may be considering utilizing virtual communities for marketing purposes.
Издательский Дом:
GlobeEdit
Веб-сайт:
https://www.globeedit.com
By (author) :
Petronela Postolache, Corina Diana Iamandi
Количество страниц:
172
Опубликовано:
2014-07-10
Акции:
В наличии
Категория:
Реклама, маркетинг
Цена:
64.90 €
Ключевые слова:
postmodernism, Social Network, Facebook, Toyota, Virtual Communities, Consumers

Books loader

Рассылка

Adyen::diners Adyen::jcb Adyen::discover Adyen::amex Adyen::mc Adyen::visa Adyen::cup Adyen::unionpay Adyen::paypal Paypal CryptoWallet Банковский перевод

  0 продуктов в корзине
Редактировать корзину
Loading frontend
LOADING