Viral Art
Visual Arts, Environmentalism
978-613-8-97584-7
6138975847
56
2012-01-15
29.00 €
eng
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Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. According to the author Malcolm Miles, viral art originated as a contemporary visual art practice, which used shock tactics to draw attention to environmentalism and the flaws within the concept of capitalism. Amongst established artists in this field were Mel Chin (USA) and the UK based group, PLATFORM. The viral-like approach that Chin and PLATFORM delivered, offered a realizable prospect for radical social change, in which art was the common denominator. In truth, viral art likely started in the streets of New York and London in the form of street memes, self-replicating ideas that grow and spread around us, such as, stickers, stencils, posters and pavement art, such as Julian Beever's, that are copied, mutated and posted again throughout the city streets of the world. In turn they are photographed, documented and placed on the World Wide Web where their popularity and notoriety increases. Essentially, viral art is subversive insofar as it spreads it’s content by unconventional means.
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