Capa do livro de Secondary Research
Título do livro:

Secondary Research

Primary Research, Market Research

Phon (2011-10-13 )

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ISBN- 1 3:

978-613-7-90862-4

ISBN- 1 0:
6137908623
EAN:
9786137908624
Idioma do livro:
Inglês
Anotações e citações/ texto breve:
Secondary research (also known as desk research) involves the summary, collation and/or synthesis of existing research rather than primary research, where data is collected from, for example, research subjects or experiments. The term is widely used in market research and in medical research.The principal methodology in medical secondary research is the systematic review, commonly using meta-analytic statistical techniques, although other methods of synthesis, like realist reviews and meta-narrative reviews, have been developed in recent years.
Editora:
Phon
Website:
http://www.betascript-publishing.com
Editado por:
Claus Matthias Benedict
Número de páginas:
76
Publicado em:
2011-10-13
Stock:
Disponível
Categoria:
Economia
Preço:
34 €
Palavras chave:
Primary Research, Market Research

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