Capa do livro de Project business as a strategic choice
Título do livro:

Project business as a strategic choice

A theoretical and empirical study of project marketing

LAP LAMBERT Academic Publishing (2010-06-03 )

Books loader

Omni badge Apto para vale
ISBN- 1 3:

978-3-8383-6116-1

ISBN- 1 0:
3838361164
EAN:
9783838361161
Idioma do livro:
Inglês
Anotações e citações/ texto breve:
Project business is a vital and rather new subject which needs more theoretical corpus and concepts validated by research. It is essentially different from traditional trade with goods and services and therefore requires organizational readiness as well as a new management approach. The contents of a project can vary from abstract and intangible design to concrete engineering and construction tasks. The discontinuity of project business and the uniqueness and complexity of each individual project make the marketing and delivery of projects a challenge to the firms involved. This book offers a comprehensive validated model of project marketing and identifies some key factors which influence success in project business.
Editora:
LAP LAMBERT Academic Publishing
Website:
https://www.lap-publishing.com/
Por (autor):
Karin Holstius
Número de páginas:
116
Publicado em:
2010-06-03
Stock:
Disponível
Categoria:
Publicidade, marketing
Preço:
49 €
Palavras chave:
project marketing process, Internationalization, key success factors

Books loader

Boletim informativo

Adyen::amex Adyen::mc Adyen::visa Adyen::cup Adyen::unionpay PayPal CryptoWallet Transferência Bancária

  0 produtos no carrinho
Editar carrinho
Loading frontend
LOADING