Capa do livro de Product choices through online comments: A process modeling
Título do livro:

Product choices through online comments: A process modeling

LAP LAMBERT Academic Publishing (2018-10-08 )

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ISBN- 1 3:

978-613-9-92403-5

ISBN- 1 0:
6139924030
EAN:
9786139924035
Idioma do livro:
Inglês
Anotações e citações/ texto breve:
This book presents a conceptual insight regarding how consumers' online product comments/ reviews are evaluated by potential consumers for various poduct choices. It also explores on various links among antecedents which lead consumer to be zeroed on a specific product. Moreover, it presents why it is useful to seek online comment before making product choices though product ratings are available. This is a first kind of attempt to explore on the links of content of online comments with fusion category product. Thus, have important implications for researchers, scholars, customers, website makers, and marketers.
Editora:
LAP LAMBERT Academic Publishing
Website:
https://www.lap-publishing.com/
Por (autor):
Dr. Neelkamal Gogna
Número de páginas:
124
Publicado em:
2018-10-08
Stock:
Disponível
Categoria:
Publicidade, marketing
Preço:
341.48 R$
Palavras chave:
Product reviews, perceived helpfulness, perceived credibility, product choice, Consumer Buying Behaviour

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