Capa do livro de Marketing Audit and Performance: A Case of Parastatals
Título do livro:

Marketing Audit and Performance: A Case of Parastatals

Marketin Audit and Performance

LAP LAMBERT Academic Publishing (2013-09-29 )

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ISBN- 1 3:

978-3-659-46595-6

ISBN- 1 0:
365946595X
EAN:
9783659465956
Idioma do livro:
Inglês
Anotações e citações/ texto breve:
This book attempts to highlight the influence of Marketing Audit on Performance using Parastatals as a case. Specifically, it outlines the contributions of Marketing Environment Audit, Marketing Organization audit, Marketing Strategy Audit and Marketing Functions Audit. The book draws from a scientific research conducted on one of the parastatals in Kenya - Kenya Power. It is a very useful resource to both undergraduate and post-graduate students as well as scholars and practitioners in the Marketing field.
Editora:
LAP LAMBERT Academic Publishing
Website:
https://www.lap-publishing.com/
Por (autor):
Bonventure Onyango Odote, Wyckliffe Otieno Robby
Número de páginas:
128
Publicado em:
2013-09-29
Stock:
Disponível
Categoria:
Publicidade, marketing
Preço:
495.2 HK$
Palavras chave:
Marketing Audit, Marketing Strategy Audit, Marketing Environment Audit, Marketing Function Audit, Marketing Organization Audit

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