Capa do livro de How Greenwashing Misleads Consumers
Título do livro:

How Greenwashing Misleads Consumers

The Role of Emotion & Hard Facts

LAP LAMBERT Academic Publishing (2019-10-07 )

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ISBN- 1 3:

978-620-0-28412-9

ISBN- 1 0:
6200284121
EAN:
9786200284129
Idioma do livro:
Inglês
Anotações e citações/ texto breve:
Being eco-friendly sells. Marketers are aware of that and often try to make brands and products greener. Companies that engage in greenwashing are well aware of the potential of green capitalism. In a way it shifts responsibility away from companies and governments towards consumers. Consumers are the ones, as companies claim, who have the option to choose what to buy. But how likely is it that consumers detect greenwashing, if emotional or cognitive cues play a moderating role?
Editora:
LAP LAMBERT Academic Publishing
Website:
https://www.lap-publishing.com/
Por (autor):
Nina Unger
Número de páginas:
180
Publicado em:
2019-10-07
Stock:
Disponível
Categoria:
Publicidade, marketing
Preço:
71.9 €
Palavras chave:
greenwashing, marketing, advertising, cognition, emotion, brand image, purchase intention, greenwashing detection, environmental concern, green knowledge

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