Capa do livro de Greenwashing
Título do livro:

Greenwashing

Alphascript Publishing (2010-11-24 )

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ISBN- 1 3:

978-613-3-93487-0

ISBN- 1 0:
6133934875
EAN:
9786133934870
Idioma do livro:
Inglês
Anotações e citações/ texto breve:
Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Greenwashing (a portmanteau of "green" and "whitewash") is a term describing the deceptive use of green PR or green marketing in order to promote a misleading perception that a company's policies or products (such as goods or services) are environmentally friendly. The term green sheen has similarly been used to describe organizations that attempt to show that they are adopting practices beneficial to the environment.
Editora:
Alphascript Publishing
Website:
https://www.alphascript-publishing.com/
Editado por:
Frederic P. Miller, Agnes F. Vandome, John McBrewster
Número de páginas:
88
Publicado em:
2010-11-24
Stock:
Disponível
Categoria:
Publicidade, marketing
Preço:
34 €
Palavras chave:
Whitewash, censorship, Deception, Green, Marketing

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