Capa do livro de Greenwash
Título do livro:

Greenwash

Alphascript Publishing (2010-08-12 )

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ISBN- 1 3:

978-613-2-54844-3

ISBN- 1 0:
6132548440
EAN:
9786132548443
Idioma do livro:
Inglês
Anotações e citações/ texto breve:
Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Greenwashing (green whitewash) is the practice of companies disingenuously spinning their products and policies as environmentally friendly, such as by presenting cost cuts as reductions in use of resources. It is a deceptive use of green PR or green marketing. The term green sheen has similarly been used to describe organizations that attempt to show that they are adopting practices beneficial to the environment. Greenwashing was coined by New York environmentalist Jay Westerveld in a 1986 essay regarding the hotel industry's practice of placing green placards in each room, promoting reuse of guest-towels, ostensibly to "save the environment". Westerveld noted that, in most cases, little or no effort toward waste recycling was being implemented by these institutions, due in part to the lack of cost-cutting affected by such practice. Westerveld opined that the actual objective of this "green campaign" on the part of many hoteliers was, in fact, increased profit. Westerveld hence monitored this and other outwardly environmentally conscientious acts with a greater, underlying purpose of profit increase as greenwashing.
Editora:
Alphascript Publishing
Website:
https://www.alphascript-publishing.com/
Editado por:
Frederic P. Miller, Agnes F. Vandome, John McBrewster
Número de páginas:
84
Publicado em:
2010-08-12
Stock:
Disponível
Categoria:
Ciência política
Preço:
34 €
Palavras chave:
PR, environment, Resources, Nature, politics

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