Capa do livro de Gastronomy as a marketing tool
Título do livro:

Gastronomy as a marketing tool

Ascertaining the potential for Thailand to incorporate its culinary resources into its branding strategy

LAP LAMBERT Academic Publishing (2011-06-05 )

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ISBN- 1 3:

978-3-8443-9577-8

ISBN- 1 0:
3844395776
EAN:
9783844395778
Idioma do livro:
Inglês
Anotações e citações/ texto breve:
Currently, destinations are finding themselves in a position where they have to compete for the spending of tourists. Specific branding strategies, where emphasis is put on a destination's strengths, are an effective way to stand out from the crowd. Thailand is a country where food and food experiences are of high value, not only to the local population, but also for tourists. Therefore, I wanted to research the extent to which Thailand could exploit its culinary reputation as a motivation for travel, in order to optimize their branding strategy. This book can function as a tool in gaining new insights for people working or studying in the field of marketing, but could be of assistance in the tourism and culinary industry as well.
Editora:
LAP LAMBERT Academic Publishing
Website:
https://www.lap-publishing.com/
Por (autor):
Angelique Verheijen
Número de páginas:
84
Publicado em:
2011-06-05
Stock:
Disponível
Categoria:
Publicidade, marketing
Preço:
49 €
Palavras chave:
Branding, Marketing, culinary, food, Thailand, Foodcoop

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