Capa do livro de CSR and Corporate Branding
Título do livro:

CSR and Corporate Branding

Corporate branding, CSR, Stakeholder, Estee Lauder Company

LAP LAMBERT Academic Publishing (2011-10-20 )

Books loader

Omni badge Apto para vale
ISBN- 1 3:


ISBN- 1 0:
Idioma do livro:
Anotações e citações/ texto breve:
Due to the intensive competitions in the global market, the modern corporations are always pursuit of the ways to be different from others. And moreover, the ethical behavior of the corporations is becoming one of the most important concerns by the consumers. The corporate branding is becoming the way which the corporations are seeking for differentiation themselves among the intensive competition. Corporate Social Responsibility is the need of building up the corporate branding to ethically take care of the decision-changing of the stakeholders. This book provides a new perspective dealing with the relationship between the corporate branding and CSR and taking Estee Lauder Company as a case to analyze How CSR improves the corporate branding of Estee Lauder. The analysis bases on the theories of Corporate Branding, CSR, Freeman's Stakeholder approach and Johanna's framework for analysis CSR issues in stakeholder relation. The book could help the modern international corporations for seeking a way to seize the competitive advantages and could also help the scholars and students major in Business studies, or anyone who are interested in further studying corporate branding and CSR.
LAP LAMBERT Academic Publishing
Por (autor):
Jing Li, Yang Yang Sun
Número de páginas:
Publicado em:
Administração de empresas
4,011.14 руб
Palavras chave:
CSR, Corporate Branding

Books loader

Adyen::diners Adyen::jcb Adyen::discover Adyen::amex Adyen::mc Adyen::visa Adyen::cup Adyen::ach Adyen::unionpay PayPal

  0 produtos no carrinho
Editar carrinho
Loading frontend