Capa do livro de Branding and Corporate Identity
Título do livro:

Branding and Corporate Identity

A Practical Approach of Brand Management Under the Consideration of Corporate Identity Aspects

VDM Verlag Dr. Müller (2008-11-05 )

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ISBN- 1 3:

978-3-639-09333-9

ISBN- 1 0:
363909333X
EAN:
9783639093339
Idioma do livro:
Inglês
Anotações e citações/ texto breve:
Successful branding and brand management are two of the most difficult challenges brand managers are facing, nowadays. In oder to create a brand which lives up to expectations, brand strategy, brand identity, brand experience and brand protection have to be well thought out and subsequently implemented and monitored by brand mangeres. In this context the development and integration of a corporate identity is essential for successful branding. The concept of corporate identity tries to create a wholistic image of a company by using the fields of corporate design, corporate communication and corporate behaviour.
Editora:
VDM Verlag Dr. Müller
Website:
http://www.vdm-verlag.de
Por (autor):
Wasmuht Barbara
Número de páginas:
108
Publicado em:
2008-11-05
Stock:
Disponível
Categoria:
Publicidade, marketing
Preço:
49.00 €
Palavras chave:
Marketing, Branding, Corporate Identity, Brand Management, corporate communication, brand strategy

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