Capa do livro de A moment to give, no moment to take
Título do livro:

A moment to give, no moment to take

A mixed-methods study on volunteer tourism marketing

LAP LAMBERT Academic Publishing (2014-08-06 )

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ISBN- 1 3:

978-3-659-52026-6

ISBN- 1 0:
3659520268
EAN:
9783659520266
Idioma do livro:
Inglês
Anotações e citações/ texto breve:
Social marketing might be applied to promote volunteer tourism as findings carried out by the mixed-methods study reported in this book. One of the findings of the qualitative stage showed that motivations in volunteer tourism were considered (a) taking/receiving, (b) giving, and (c) taking/receiving and giving (TRG) motivations. Further, in the qualitative stage, exploratory factor analysis showed that participants in volunteer tourism were motivated by taking/receiving and giving motivations. It means that motivation in volunteer tourism should be considered as multi-variables. Furthermore, when these findings were included in a full model (with other variables included attitude and subjective norm) tested by confirmatory factor analysis, the giving motivation variable retained whereas the taking/receiving motivation was otherwise.
Editora:
LAP LAMBERT Academic Publishing
Website:
https://www.lap-publishing.com/
Por (autor):
Usep Suhud
Número de páginas:
404
Publicado em:
2014-08-06
Stock:
Disponível
Categoria:
Publicidade, marketing
Preço:
150.24 S$
Palavras chave:
Volunteer Tourism, social marketing, taking.receiving and giving motivation, Structural Equation Model

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