Vance Packard
978-613-3-92543-4
6133925434
88
2010-11-21
34,00 €
eng
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Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Vance Packard (May 22, 1914 – December 12, 1996) was an American journalist, social critic, and author. He graduated in 1936, and worked briefly for the local newspaper, the Centre Daily Times. He earned his master's degree at the Columbia University Graduate School of Journalism in 1937. That year, he joined the Boston Daily Record as a staff reporter and a year later, he married Virginia Matthews. About 1940, he became a reporter for the Associated Press and in 1942, joined the staff of The American Magazine as a section editor, later becoming a staff writer. The American Magazine closed in July, 1956, and Packard moved over to Collier's where he worked as a writer. In The Hidden Persuaders, first published in 1957, Packard explores the use of consumer motivational research and other psychological techniques, including depth psychology and subliminal tactics, by advertisers to manipulate expectations and induce desire for products, particularly in the American postwar era.
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