Rail Alphabet
978-3-639-97333-4
363997333X
92
2010-09-05
34,00 €
eng
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Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Rail Alphabet is a typeface designed by Jock Kinneir and Margaret Calvert for British Railways. First used by them in signing tests at London's Liverpool Street Station, it was then adopted by the Design Research Unit (DRU) as part of their comprehensive 1965 rebranding of the company.Rail Alphabet is similar, but not identical, to a bold weight of Helvetica (and, not quite as similar, Akzidenz Grotesk or Arial). Akzidenz Grotesk had earlier also provided the same designers the broad inspiration for the Transport typeface used for all road signs in the United Kingdom.The DRU's 1965 rebranding of British Rail included a new logo (the double arrow), a shortened name British Rail, and the total adoption of Rail Alphabet on station signage, trackside signs, fixed notices and signs inside trains and train liveries.
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Pedagogia
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