Copertina di Marketing Communications & Branding for Pharmaceutical Products
Titolo del libro:

Marketing Communications & Branding for Pharmaceutical Products

Big Pharma, Big Brand, Big Picture

LAP LAMBERT Academic Publishing (27.02.2018 )

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ISBN-13:

978-613-7-43665-3

ISBN-10:
6137436659
EAN:
9786137436653
Lingua del libro:
Inglese
Risvolto di copertina:
The purpose of this book is to highlight and evaluate the importance of building a strong brand via effective marketing communications within the lifecycle of the pharmaceutical products. Developing a strategic roadmap of messages instead of mass promotion will ensure the gradual build-up of a brand. The best way to achieve this balance is by taking responsibility to the public to act in an ethical manner. Creating a strong brand is not so far away for the pharmaceutical industry which is directly related to public health. The important thing is to be able to build and maintain a trust-based relationship with their stakeholder. Some key information in this book will guide you through the process of building strong brand for both prescription and non-prescription drugs.
Casa editrice:
LAP LAMBERT Academic Publishing
Sito Web:
https://www.lap-publishing.com/
Da (autore):
Merve Memisoglu
Numero di pagine:
56
Pubblicato il:
27.02.2018
Giacenza di magazzino:
Disponibile
categoria:
Pubblicità, Marketing
Prezzo:
234,79 R$
Parole chiave:
Marketing Communications, OTC, Pharmaceutical Marketing, prescription drugs, Over-the-counter drugs, Pharmaceutical branding

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