Copertina di Marketing Audit and Performance: A Case of Parastatals
Titolo del libro:

Marketing Audit and Performance: A Case of Parastatals

Marketin Audit and Performance

LAP LAMBERT Academic Publishing (29.09.2013 )

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ISBN-13:

978-3-659-46595-6

ISBN-10:
365946595X
EAN:
9783659465956
Lingua del libro:
Inglese
Risvolto di copertina:
This book attempts to highlight the influence of Marketing Audit on Performance using Parastatals as a case. Specifically, it outlines the contributions of Marketing Environment Audit, Marketing Organization audit, Marketing Strategy Audit and Marketing Functions Audit. The book draws from a scientific research conducted on one of the parastatals in Kenya - Kenya Power. It is a very useful resource to both undergraduate and post-graduate students as well as scholars and practitioners in the Marketing field.
Casa editrice:
LAP LAMBERT Academic Publishing
Sito Web:
https://www.lap-publishing.com/
Da (autore):
Bonventure Onyango Odote, Wyckliffe Otieno Robby
Numero di pagine:
128
Pubblicato il:
29.09.2013
Giacenza di magazzino:
Disponibile
categoria:
Pubblicità, Marketing
Prezzo:
64,23 $
Parole chiave:
Marketing Audit, Marketing Strategy Audit, Marketing Environment Audit, Marketing Function Audit, Marketing Organization Audit

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