Copertina di Customer Experience as a strategic differentiator
Titolo del libro:

Customer Experience as a strategic differentiator

Research in the retail banking industry

LAP LAMBERT Academic Publishing (24.05.2011 )

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ISBN-13:

978-3-8443-9656-0

ISBN-10:
384439656X
EAN:
9783844396560
Lingua del libro:
Inglese
Risvolto di copertina:
Services and retail organisations are searching for the sustainable strategic differentiator in their industries. Research has shown that focusing on the total customer experience can lead to this differentiation and competitor advantage. Organisations need to understand their customers, what their deep needs and wants are, how to measure the total customer experience and what the expectations of customer are.
Casa editrice:
LAP LAMBERT Academic Publishing
Sito Web:
https://www.lap-publishing.com/
Da (autore):
Adri Drotskie
Numero di pagine:
340
Pubblicato il:
24.05.2011
Giacenza di magazzino:
Disponibile
categoria:
Pubblicità, Marketing
Prezzo:
79,00 €
Parole chiave:
Services Marketing, customer experience, strategic differentiator

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