Borítókép a Public Relations Vs Public Institutions - hoz
Könyv címe:
Public Relations Vs Public Institutions
The importance of having Public Relations Professionals in the public and government institutions
LAP LAMBERT Academic Publishing
(17.07.2012
)
Érvényes utalvány
ISBN-13:
978-3-659-17593-0
ISBN-10:
3659175935
EAN:
9783659175930
Könyv nyelve:
angol
Ismertető:
Most of government and public institutions do not have public relations professionals.The book tried to analyze the level of awareness about Public relations professionals, the usefulness of Public relations professionals and the source of perception government and public institutions have about public relations professionals. Through that analysis two major issues in relations to the to the position of public relations professionals were discovered, which were the presence and absence of public relations professionals in the government institutions and the perception government institutions have about public relations professional. From the research it recommends public relations professionals to work under their code of professional and avoid the unnecessary propaganda speeches or statements, which may help them to increase their credibility.