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Könyv címe:

Product choices through online comments: A process modeling

LAP LAMBERT Academic Publishing (08.10.2018 )

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ISBN-13:

978-613-9-92403-5

ISBN-10:
6139924030
EAN:
9786139924035
Könyv nyelve:
angol
Ismertető:
This book presents a conceptual insight regarding how consumers' online product comments/ reviews are evaluated by potential consumers for various poduct choices. It also explores on various links among antecedents which lead consumer to be zeroed on a specific product. Moreover, it presents why it is useful to seek online comment before making product choices though product ratings are available. This is a first kind of attempt to explore on the links of content of online comments with fusion category product. Thus, have important implications for researchers, scholars, customers, website makers, and marketers.
Kiadó:
LAP LAMBERT Academic Publishing
Weboldal:
https://www.lap-publishing.com/
Szerezte:
Dr. Neelkamal Gogna
Oldalszám:
124
Kiadja:
08.10.2018
Raktárkészlet:
Raktáron
Kategória:
Reklám és marketing
Ár:
54,90 €
Kulcsszavak:
Product reviews, perceived helpfulness, perceived credibility, product choice, Consumer Buying Behaviour

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