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Könyv címe:

Managing Aesthetics as Open Innovation Practice

Case study of color and design choice for designed technical products

LAP LAMBERT Academic Publishing (01.11.2011 )

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ISBN-13:

978-3-8465-2535-7

ISBN-10:
3846525359
EAN:
9783846525357
Könyv nyelve:
angol
Ismertető:
Open innovation practices for managing aesthetics with color and design choice for designed technical products are being conducted by firms but research for explaining open innovation practices is still required. Case study combined with survey method is employed as a combination of quantitative and qualitative research for conducting productive research. 4P model of innovation, open innovation model, product design process, digital prototyping and virtual customer environment are integrated for interpretation and explanation of the case study as open innovation practice for designed technical products.
Kiadó:
LAP LAMBERT Academic Publishing
Weboldal:
https://www.lap-publishing.com/
Szerezte:
Sadia Jabeen
Oldalszám:
84
Kiadja:
01.11.2011
Raktárkészlet:
Raktáron
Kategória:
Üzletvezetés, menedzsment
Ár:
49,00 €
Kulcsszavak:
Innovation, Open Innovation, designed products, color choice, virtual customer environment., Innovation Management, Product design, Aesthetics, design, Innovationsmanagement, innovation management, product design, Design

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