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A Study on Corporate Social Responsibility at Ashok Leyland Company

A Study on Corporate Social Responsibility at Ashok Leyland Company Limited in the City of Chennai

LAP LAMBERT Academic Publishing (21.07.2012 )

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ISBN-13:

978-3-659-19374-3

ISBN-10:
3659193747
EAN:
9783659193743
Könyv nyelve:
angol
Ismertető:
The origin of Ashok Leyland can be traced to the urge for self-reliance, felt by independent India. India’s first Prime Minister persuaded Mr. Raghunandan Saran, an industrialist, to enter automotive manufacture. In 1948, Ashok Motors was set up in what was then Madras, for the assembly of Austin Cars. Company’s destiny and name changed soon with equity participation by British Leyland and Ashok Leyland commenced manufacture of commercial vehicles in 1955. Since then, Ashok Leyland has been a major presence in India’s commercial vehicle industry with a tradition of technological leadership, achieved through tie-ups with international technology leaders and through vigorous in-house research and Development. Access to international technology enabled the Company to set a tradition to be first with technology, which included full air brakes, power steering and rear engine busses, Ashok Leyland pioneered all these concepts. Responding to the operating conditions and practices in the country, the company made its vehicles strong, over-engineering them with extra metallic muscles. Ashok Leyland vehicles have built a reputation for reliability.
Kiadó:
LAP LAMBERT Academic Publishing
Weboldal:
https://www.lap-publishing.com/
Szerezte:
Theivanayagam Janaki, Shahnaz Sultana
Oldalszám:
260
Kiadja:
21.07.2012
Raktárkészlet:
Raktáron
Kategória:
Gazdaság
Ár:
79,00 €
Kulcsszavak:
Social Responsibility, social response, Stake Holders, Economic Responsibilities, Legal Responsibilities, Ethical Responsibilities, Discretionary Responsibilities, Social Contribution, Social Obligation, Social Opposition.

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