Borítókép a A moment to give, no moment to take - hoz
Könyv címe:

A moment to give, no moment to take

A mixed-methods study on volunteer tourism marketing

LAP LAMBERT Academic Publishing (06.08.2014 )

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ISBN-13:

978-3-659-52026-6

ISBN-10:
3659520268
EAN:
9783659520266
Könyv nyelve:
angol
Ismertető:
Social marketing might be applied to promote volunteer tourism as findings carried out by the mixed-methods study reported in this book. One of the findings of the qualitative stage showed that motivations in volunteer tourism were considered (a) taking/receiving, (b) giving, and (c) taking/receiving and giving (TRG) motivations. Further, in the qualitative stage, exploratory factor analysis showed that participants in volunteer tourism were motivated by taking/receiving and giving motivations. It means that motivation in volunteer tourism should be considered as multi-variables. Furthermore, when these findings were included in a full model (with other variables included attitude and subjective norm) tested by confirmatory factor analysis, the giving motivation variable retained whereas the taking/receiving motivation was otherwise.
Kiadó:
LAP LAMBERT Academic Publishing
Weboldal:
https://www.lap-publishing.com/
Szerezte:
Usep Suhud
Oldalszám:
404
Kiadja:
06.08.2014
Raktárkészlet:
Raktáron
Kategória:
Reklám és marketing
Ár:
93,90 €
Kulcsszavak:
Volunteer Tourism, social marketing, taking.receiving and giving motivation, Structural Equation Model

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