Borítókép a A CANONICAL SEQUENTIAL AGGREGATION MEDIA MODEL - hoz
Könyv címe:

A CANONICAL SEQUENTIAL AGGREGATION MEDIA MODEL

Advertising Media Exposure Model

VDM Verlag Dr. Müller (08.04.2010 )

Books loader

Omni badge Érvényes utalvány
ISBN-13:

978-3-639-22294-4

ISBN-10:
3639222946
EAN:
9783639222944
Könyv nyelve:
angol
Ismertető:
Estimating the number of individuals who may see or hear an advertisement and the number of times these individuals will be exposed to the advertisement is a foundation of advertising management. A reach and frequency exposure estimation model is one method that provides this information, which is fundamental to effective media decision making. The main purpose of this study is to explore a new sequential aggregation media exposure model that resolves some inherent limitations and improves accuracy of available non-proprietary media models. To accomplish this purpose, first, seven previously developed exposure distribution models were compared against the newly developed model, the Canonical Sequential Aggregation (CSD). Then, eighteen CSD variations were developed to find out the effects of aggregation order utilizing the same canonical expansion reach formula but different aggregation orders by the size of audience variables and ways of aggregation. In total, twenty-six media exposure distribution models were evaluated against U.S. Web audience behaviors based on 560 tabulated random schedules from 2003 comScore data.
Kiadó:
VDM Verlag Dr. Müller
Weboldal:
http://www.vdm-verlag.de
Szerezte:
HYO GYOO KIM
Oldalszám:
224
Kiadja:
08.04.2010
Raktárkészlet:
Raktáron
Kategória:
Reklám és marketing
Ár:
79,00 €
Kulcsszavak:
Advertising, Reach, Media Exposure Model, Internet

Books loader

Hírlevél

Adyen::amex Adyen::mc Adyen::visa Adyen::cup Adyen::unionpay Paypal CryptoWallet Banki átutalás

  0 termékek a bevásárlókosárban
Kosár szerkesztése
Loading frontend
LOADING