Category Advertisement, marketing


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Omni badge A Brand Awareness Based Investigation in the Video-Games industry

A pertinent and complete brand equity investigation in the Video-Games Industry following a marketing research approach

Advertisement, marketing

LAP LAMBERT Academic Publishing (2012-11-18) - ISBN-13: 978-3-8465-8037-0

49.00 €
Omni badge The Effects of Advertising on Brand Equity: A Case Study of Tribune

Effects of Advertisement on Brand Equity in Firms: Case Study of NIGERIAN TRIBUNE,a Major National Daily Newspaper.

Advertisement, marketing

Scholars' Press (2014-10-09) - ISBN-13: 978-3-639-66448-5

40.90 €
Omni badge The Specificities of Market Entry Strategies into a Developing Country

A Research Study on the Entry Strategies of Energy Efficiency Light Industry

Advertisement, marketing

LAP LAMBERT Academic Publishing (2015-03-20) - ISBN-13: 978-3-659-33044-5

44.90 €
Omni badge Marketing of a Foreign Automotive Brand: The Case of Skoda in Taiwan

Evaluation of a Marketing Strategy with a Focus on Consumer Culture Theory and Country of Origin Effects

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VDM Verlag Dr. Müller (2009-06-24) - ISBN-13: 978-3-639-16234-9

49.00 €
Omni badge Over a Cup of Coffee

Pakistan, Disneyization and Experiential Value

Advertisement, marketing

LAP LAMBERT Academic Publishing (2012-05-31) - ISBN-13: 978-3-659-14391-5

59.00 €
Omni badge M&A, Cooperations and Networks in the e-Business Industry

Focused on Google, Yahoo, MSN, YouTube, MySpace, Facebook, StudiVZ,...

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AV Akademikerverlag (2012-05-29) - ISBN-13: 978-3-639-39934-9

59.00 €
Omni badge Cashback as a Trend in Online-Marketing?

Possibilities and risks of cashback within a web 2.0 environment and its future perspectives

Advertisement, marketing

VDM Verlag Dr. Müller (2009-09-10) - ISBN-13: 978-3-639-15290-6

49.00 €
Omni badge It's a jungle out there

A consumer behaviour oriented book on how restaurant owners can utilise online discount concepts properly

Advertisement, marketing

LAP LAMBERT Academic Publishing (2014-06-19) - ISBN-13: 978-3-659-41406-0

54.90 €
Omni badge A moment to give, no moment to take

A mixed-methods study on volunteer tourism marketing

Advertisement, marketing

LAP LAMBERT Academic Publishing (2014-08-06) - ISBN-13: 978-3-659-52026-6

93.90 €

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