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Omni badge Positioning as a strong marketing tool to reinforce customer loyalty

Case study of: The ultimate coffee experience of Nespresso on the French coffee market

Advertisement, marketing

LAP LAMBERT Academic Publishing (2016-08-30) - ISBN-13: 978-3-659-87498-7

35.90 €
Omni badge Branding Cities as a Cultural Destination

Research on Destination Brand Equity of Istanbul

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LAP LAMBERT Academic Publishing (2017-04-27) - ISBN-13: 978-3-330-07617-4

55.90 €
Omni badge How to Select a Profitable Country for Foreign Direct Investments?

The Selection of a Profitable Country for Foreign Direct Investments: A Practical Decision Model for Executives

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VDM Verlag Dr. Müller (2009-09-06) - ISBN-13: 978-3-639-19201-8

79.00 €
Omni badge Sensory Branding in a cross-cultural Context

A new approach to establish a sensory brand and aspects to be considered in a cross-cultural context

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LAP LAMBERT Academic Publishing (2016-07-08) - ISBN-13: 978-3-659-91741-7

35.90 €
Omni badge E-Learning as a Food Marketing Tool

Market Segmentation for Customer-Focused E-Learning

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AV Akademikerverlag (2017-06-05) - ISBN-13: 978-3-330-52045-5

55.90 €
Omni badge What makes a Passenger Ship a Legend

The Future of the Concept of Legend in the Passenger Shipping Industry

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VDM Verlag Dr. Müller (2009-04-22) - ISBN-13: 978-3-639-14385-0

79.00 €
Omni badge Establishing a Quality Franchise Relationship in Taiwan

Investigating Relationships between Relationship Quality, Loyalty and Cooperation

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VDM Verlag Dr. Müller (2010-03-14) - ISBN-13: 978-3-639-23850-1

59.00 €
Omni badge MINI-A Rebirth of An Iconic Brand

How did MINI succeed in creating the passion behind the brand

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LAP LAMBERT Academic Publishing (2011-04-27) - ISBN-13: 978-3-8443-3058-8

49.00 €

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