Bookcover of Tourism Marketing: - A Case Study of Himachal Pradesh
Booktitle:

Tourism Marketing: - A Case Study of Himachal Pradesh

LAP LAMBERT Academic Publishing (2018-11-20 )

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ISBN-13:

978-613-9-95879-5

ISBN-10:
6139958792
EAN:
9786139958795
Book language:
English
Blurb/Shorttext:
Tourist marketing states with activities of converting customer purchasing power into demand and on the basis of this assessment asks for development of facilities and services. In the marketing of Tourism product cannot be transported to the ‘Consumer’. It is the ‘Consumer’ who comes to the ‘Product’ to consume it. The British Institute of Marketing defines Tourism marketing as “Marketing is the management function which organizes and directs all the business activities involved in assessing and converting customer power into effective demand for a Specific product or service and in moving the product or service to the final customer or user so as to achieve the profit target or other objectives set up by the company.”
Publishing house:
LAP LAMBERT Academic Publishing
Website:
https://www.lap-publishing.com/
By (author) :
Rajan Chauhan
Number of pages:
64
Published on:
2018-11-20
Stock:
Available
Category:
Advertisement, marketing
Price:
39.90 €
Keywords:
product, consumer, behavior patterns

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