Bookcover of The influence of advertising on a tourist destination’s image
Booktitle:

The influence of advertising on a tourist destination’s image

A destination related analysis

AV Akademikerverlag (2014-10-24 )

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ISBN-13:

978-3-639-72570-4

ISBN-10:
3639725700
EAN:
9783639725704
Book language:
English
Blurb/Shorttext:
The growth of the tourism branch in the past several decades has led to an increase in touristic offers which made it more difficult for travelers to decide on a specific destination. The process of decision-making, in turn, is based on multiple factors in which image plays a significant role. Thus, the aim of this research is to identify factors that influence tourists’ perception and looks at the effects which can be achieved by advertising.
Publishing house:
AV Akademikerverlag
Website:
http://www.akademikerverlag.de/
By (author) :
Simone Mayer
Number of pages:
52
Published on:
2014-10-24
Stock:
Available
Category:
Advertisement, marketing
Price:
35.90 €
Keywords:
Image, Marketing, Perception, Destination, Tourism, Advertising, consumer behavior, Marketing 

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